Nexus Center rebranded as 利记sbo Nexus Center
![Rendering of the Nexus Center in Utica with 利记sbo on exterior.](/sites/default/files/styles/width_960/public/2023-03/nexus_uu1.png?h=94f697f0&itok=4BKKEUpt)
“This destination facility was built on the successful revitalization that is occurring across our region and the promise for more to come."
上莫霍克谷纪念礼堂管理局, Oneida County and 利记sbo announced Thursday that the new $64 million, state-of-the-art Nexus Center in downtown Utica will be rebranded as the 利记sbo Nexus Center through an exclusive naming rights partnership.
大学对这一合作关系的投资, 哪一个将完全由捐助者资助, 大约是150美元,每年5万美元,为期10年, 有5年的续订选择权.
The 利记sbo Nexus Center will attract nearly 400,每年有000名游客观看业余曲棍球比赛, 足球, and lacrosse tournaments as well as a variety of other high profile events. The state-of-the-art venue also hosts the 利记sbo women’s and Utica Jr. 彗星少年A曲棍球队, and serves as a practice and training facility for the American Hockey League’s Utica Comets.
“It gives me great pleasure in saying for the last time, ‘Welcome to the Nexus Center.“现在是时候了, 欢迎来到利记sboNexus中心,’”卡尔·安尼斯说, chairman of the Upper Mohawk Valley Auditorium Authority. “As the partnership grows between 利记sbo and the Auditorium Authority, 可能性也是如此.”
“When Oneida County committed $47 million to bring the Nexus Center to downtown Utica, 我们知道它会改变这个区域, 它确实做到了这一点,奥内达县行政长官安东尼. Picente小. “The teams and families it has drawn for youth sports are packing our hotels, 餐馆和商业, 以及阿迪朗达克银行中心, is leading to further development in and around the area. 通过它的曲棍球和体育管理项目, 利记sbo has been with us every step of the way, and the new possibilities this naming partnership brings with it are endless.”
![利记sbo校长. 劳拉Casamento speaks at a press conference announcing the renaming of the Nexus Center in Utica as the 利记sbo Nexus Center.](/sites/default/files/styles/width_360/public/2023-03/026_nexusnamingrights_030223.jpg?itok=CZRgqRgl)
“The benefits of this naming partnership go far beyond the significant marketing return on investment that it will generate,利记sbo校长博士说. 劳拉Casamento. “This destination facility was built on the successful revitalization that is occurring across our region and the promise for more to come. We are excited and proud to be closely associated not only with this state-of-the-art venue, but with the amazing synergy and passion for progress that have made it all possible.”
This investment further demonstrates 利记sbo’s commitment to a project from which its students will benefit tremendously – athletically and academically. In addition to becoming the new home for the 尤蒂卡先锋 women’s hockey team and providing practice ice for the University’s men’s and women’s teams, the facility has expanded experiential learning opportunities for Utica students. 该设施, 哪间教室, 教师办公室, and conference room/collaboration space dedicated to the University’s sport management program, will function as a living laboratory providing students a distinctive, hands-on experience operating a destination sports venue. 通过这种伙伴关系, the University hopes to create similar future opportunities for students in other academic programs, 包括但不限于物理治疗, 营养学和营养学, 以及运动和健康研究.
此外, this partnership reinforces the University’s contributions to the revitalization of downtown Utica as a vibrant social district, 创新中心, 经济中心. The Auditorium Authority and 利记sbo helped facilitate a $600,000 New York State and Municipal Facilities Grant secured by Assemblywoman Marianne Buttenschon to outfit the third floor for the University’s sport management program. This further brings to fruition the vision of the Assemblywoman and many others.
作为一种营销手段, this partnership presents a unique opportunity to display the 利记sbo brand exclusively in front of its primary prospective student audience. The destination venue presents a captive audience not available through traditional advertising channels. 除了建筑物的名称和外观, 室内, 公路标志, the 利记sbo brand will be featured on all print, 数字, 以及广播促销营销和广告, 相关的社交媒体和数字平台, 新闻稿, 服装, 文具, 票券及信封, 以及内部标识.
作为协议的一部分, the University also plans to host select large-scale gymnastics, 摔跤, 或者在新场馆内进行电子竞技比赛, further expanding the venue’s and Oneida County’s reach and reputation as a nationally recognized destination sports complex.